more GenY insight

LOL in your face, boomers.
from YPulse (one of my GenY bookmarks)

Because the Boomers and Gen X have such a death grip on upper management positions (and, truth be told, the desire to not listen to Gen Y, OR to hear what they want to hear, what they know, and what’s easy) mainstream pop culture in general is dying. There are no icons. There are no posters. Icons and posters require mainstream institutions. In fifteen years, Gen Y will a) have started to take control of those institutions that already exist (due to having finally worked their way up the ranks), and b) have built up their own mainstream pop institutions. But for now, we’re stuck. All anyone can do is wait out the continuing period of trash culture created by old people for people they don’t inherently “get.”

This is why MTV sucks, and will continue to suck for the next 6-8 years. MTV is considered too valuable to place into the hands of twenty-somethings, which is, ironically, the only place where it would gain any real value.

Corporate pop culture has all of the resources it needs: it just so happens that those people are languishing in low-level positions where their ideas are ignored. These people could run a network, and very quickly become proficient at it. They’re ridiculously well-educated over-achievers, it’s no problem.

The problem with mainstream culture is that the doors are virtually closed to upper management positions, sans a demonstration of a “killer app” in hand.


One thought on “more GenY insight

  1. boomers have no taste. this is news? i’ll grant them led zeppelin and the allman brothers, but i have to detract points from their cultural authority for bringing the great aesthetic nightmare that was everything else about the seventies upon this world. also, bob dylan sucks.

    and, since when was MTV the arbiter of cool and hip? um, i’m going with never. twentysomethings are creating culture every day: you see it every time you walk into a club to see a rock show or watch adult swim or surf on over to some randon blog full of 90% “awesome illusion pics” and 10% vaguely original prose (hey, not all culture is worth bothering about). culture doesn’t come from corporations like MTV: the corporations just throw the most palatable culture at the masses and hope the masses decide to start paying for it. if you think you’re ever gonna get your shot at doing something original with a big corporation, well, I wish you luck but I’d suggest not holding your breath.

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